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From the Brand
It all began in the small town of Fargo, North Dakota, back in 1969, with a mission to find natural remedies for issues like achy joints. Since then, our team of pharmacists, licensed nutritionists, and scientists have crafted thousands of powerful supplements to better the lives and wellbeing of everyone. If you're ever looking to make your life a little happier or healthier, just let us know – we'd be thrilled to help.
Our Mission
Our mission is to provide our customers with trusted health products to benefit their minds, bodies, and homes. In other words, we treat them like family.
What We Stand For
We're all about helping to ensure that everyone can enjoy healthier lives, regardless of where they may be on their journey or what their health goals may be.
Why Choose Swanson?
Since 1969, we've built a reputation for quality and purity, backed by our in-house team of pharmacists, licensed nutritionists, and scientists. After more than 50 years, that heritage of excellence shows in every product we offer.
Product Description
For a high-potency, double-duty nutritional boost that can help optimize your mental and physical energy while enhancing your beauty regimen, make Swanson Premium Super Strength Biotin softgels part of your daily routine. A member of the B vitamin complex, biotin has a vast number of vital functions within the human body. But what it's best known for are the roles it plays in cellular energy production and tissue maintenance, which have made biotin supplements a favorite among competitive athletes and beauty queens alike. But the fact is, just about anyone can benefit from a daily biotin boost.
Biotin is often called "the beauty nutrient" because of the fundamental nutritional support it provides for healthy hair, skin, and nails. In fact, many European nutritionists refer to biotin as "vitamin H," in reference to "Haar and Haut," the German words for hair and skin, and you'll find biotin in many hair and skincare products. Among nutrition-conscious beauticians, supplemental biotin is viewed as practically indispensable for maintaining strong, thick nails and lustrous hair with excellent body. But the benefits of biotin go far beyond its role in maintaining a healthy appearance; it is involved in numerous physiological processes throughout the body with wide-ranging influences on mental and physical well-being.*
Many of biotin's most vital roles center on energy production, which is why biotin supplements have emerged as a popular favorite among serious athletes looking to gain a competitive advantage. Most of the energy-enhancing effects of biotin stem from its central role in gluconeogenesis, the process by which glucose is generated from non-carbohydrate substrates such as pyruvate, lactic acid, and glycerol. Biotin supplies the carboxyl groups that activate the enzymes responsible for gluconeogenesis, giving brain and muscle cells an energizing boost.* It is also an essential cofactor for several enzymes involved in fatty acid metabolism and the breakdown of branched-chain amino acids, both of which contribute significantly to the body's total energy output.
Whether you're looking for a way to optimize your energy levels or you're more interested in biotin's legendary beautifying benefits, our Super Strength Biotin softgels have the potency to fit the bill. With an incredible 10,000 mcg per softgel, they're twice as potent as most so-called "high-potency" biotin supplements on the market.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Simplifying Wellness
Health & Vitality Our goal is to provide you with science-backed, simplified health and wellness solutions to nurture your wellness journey every day. We believe in health and vitality at every age, which is why our nutrition scientists and innovation experts continually search the globe for better ingredients and new scientific research findings to create vitamins, supplements, and wellness products that fit easily into your modern life.
Celebrating Health
Innovation & Research At Swanson, we get it! Nutrition and exercise needs can change due to lifestyle, environment, work, illness, age, and more. Our products are inspired by clinical research backed by scientific consensus. Each is formulated to deliver the highest quality with the lowest environmental impact. Our nutritional supplements and wellness products are trusted by healthcare practitioners and consumers worldwide.
Founded in America
Strong Heritage Our story began in Fargo, North Dakota, when a man with a passion for golf was looking to lessen his joint pain. His research into the benefits of vitamins and supplements nurtured a deep commitment to wellness at every age and a desire to share his findings with others. In 1969, our first product was vitamin E to support cardiovascular health and antioxidant activity to neutralize free radicals.* Today, we offer thousands of innovative, science-backed wellness solutions and nutritional supplements that help people live SIMPLY HEALTHIER TOGETHER.
GMP-Verified Manufacturer
Good Manufacturing Practices We take quality seriously, and that's why we are voluntary members of NSF International and follow Good Manufacturing Practices to ensure that our procedures are the best they can be.
Quality Testing Our quality testing includes, but is not limited to: Purity (HPLC): testing raw ingredients before manufacturing to make sure that they are pure; we compare to a standard with a known concentration Potency (HPLC): testing finished products to ensure they meet label claims Identity (HPLC, FTIR, or HPTLC): testing all raw ingredients; the HPTLC is for botanicals only, while all other ingredients are tested through HPLC or FTIR Microbiology (Biolumix): testing all raw ingredients and finished products for aerobic bacterial count, yeast and mold, Salmonella, E. coli, and more Heavy Metals & Metal Assays (ICP-MS): testing includes lead, mercury, cadmium, arsenic, and more, done on all raw ingredients and finished products, plus minerals such as magnesium, calcium, and more.
Purity & Potency By following strict guidelines, we ensure our products are carefully and rigorously tested for both purity and potency.
Third-Party Testing These labs are ISO 17025 Certified. ISO/IEC 17025 is the standard accreditation most labs must hold in order to be deemed technically competent. Laboratories use ISO/IEC 17025 to implement a quality system aimed at improving their ability to consistently produce valid results.
Industry Regulations (FDA & FTC) Swanson complies with both Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) guidelines. These ensure that consumers can trust the label information and safety of all our products. Virtually all facets of supplement manufacturing, labeling, and marketing are covered by extensive regulations issued and enforced by the FDA and FTC.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
Provides key nutrients for hair, skin, and nails Per GMP guidelines set forth by the FDA, most products are formulated for 24 months from the date of manufacture. Liquids and probiotics are formulated for 12 months.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | No | ||||
product_dimensions | 1.9 x 1.9 x 3.5 inches; 0.01 ounces | ||||
item_model_number | Swanson-SW1686 | ||||
date_first_available | July 26, 2016 | ||||
manufacturer | Swanson Premium | ||||
best_sellers_rank | #158,489 in Health & Household (See Top 100 in Health & Household) #457 in Vitamin B7 (Biotin) Supplements | ||||
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